Marketing Manager

VACANCY ANNOUNCEMENT@ WEALTHNET FINANCE PLC

POSITION: MARKETING MANAGER

Location: Lilongwe

JOB PURPOSE

The Marketing Manager – KakuPay Loyalty is responsible for developing and implementing the marketing, customer acquisition, merchant engagement, and brand growth strategies for the KakuPay Loyalty Programme. The role is focused on increasing customer participation, merchant adoption, transaction volumes, and customer retention while positioning KakuPay Loyalty as Malawi's leading digital rewards and loyalty platform. The Marketing Manager will work closely with business development, operations, technology, finance, and customer service teams to drive sustainable growth of the programme.

Key Responsibilities

Strategic Marketing

Develop and implement the annual marketing and communication strategy for the KakuPay Loyalty Programme.

Prepare annual marketing plans, budgets, and performance targets aligned with the company's strategic objectives.

Conduct market research and competitor analysis to identify market trends, customer preferences, and growth opportunities.

Develop campaigns that increase awareness, customer acquisition, engagement, and loyalty.

Brand Management

Build and strengthen the KakuPay Loyalty brand across all customer segments.

Ensure consistent brand messaging and visual identity across all communication channels.

Manage promotional materials, advertising campaigns, and public relations activities.

Coordinate media engagements and brand visibility initiatives.

Customer Acquisition and Retention

Design and implement customer acquisition campaigns to increase programme registrations.

Develop customer retention and engagement initiatives that encourage repeat transactions.

Create promotional offers, reward campaigns, competitions, and seasonal marketing activities.

Monitor customer satisfaction and recommend service improvements.

Merchant Development and Engagement

Develop marketing initiatives to recruit and retain participating merchants.

Work closely with the Business Development team to increase merchant participation nationwide.

Design merchant incentive programmes that promote customer transactions.

Build strong relationships with strategic merchant partners.

Digital Marketing

Manage all digital marketing activities including social media, website content, email marketing, SMS campaigns, and digital advertising.

Develop digital campaigns that increase customer engagement and programme usage.

Monitor online customer feedback and protect the programme's online reputation.

Analyse digital marketing performance and optimise campaigns based on analytics.

Campaign Management

Plan, coordinate, and execute nationwide promotional campaigns.

Manage product launches and promotional events.

Coordinate roadshows, exhibitions, merchant activations, and community marketing activities.

Measure campaign effectiveness and prepare post-campaign evaluation reports.

Partnerships and Stakeholder Management

Develop strategic partnerships with corporates, retailers, mobile network operators, financial institutions, and other stakeholders.

Coordinate joint marketing initiatives with partner organisations.

Represent KakuPay Loyalty at exhibitions, conferences, and stakeholder meetings.

Sales and Business Growth Support

Support sales teams in achieving customer and merchant acquisition targets.

Develop marketing tools that facilitate merchant recruitment.

Provide promotional support for regional sales and business development teams.

Identify new market opportunities to expand the loyalty ecosystem.

Customer Experience

Monitor customer feedback and satisfaction levels.

Collaborate with Customer Service to resolve customer complaints relating to loyalty campaigns.

Recommend improvements to customer experience across all customer touchpoints.

Budget Management

Prepare and manage the marketing budget.

Ensure efficient utilisation of marketing resources.

Evaluate return on investment (ROI) for all marketing initiatives.

Manage relationships with advertising agencies, printers, media houses, and other service providers.

Monitoring, Evaluation and Reporting

Track key performance indicators (KPIs) including customer registrations, active users, merchant growth, transaction volumes, campaign reach, customer retention, and return on marketing investment.

Prepare weekly, monthly, quarterly, and annual marketing performance reports.

Use data analytics to inform marketing decisions and improve programme performance.

Team Leadership

Supervise marketing officers, brand ambassadors, promoters, and campaign staff.

Build the capacity of the marketing team through coaching and performance management.

Promote innovation, teamwork, and a customer-centric culture.

Key Performance Indicators (KPIs)

Growth in registered KakuPay Loyalty customers.

Increase in active programme users.

Growth in participating merchants.

Increase in transaction volumes and customer redemptions.

Customer retention and repeat usage rates.

Brand awareness and customer engagement levels.

Marketing campaign return on investment (ROI).

Growth in merchant sales attributable to the loyalty programme.

Customer satisfaction scores.

Achievement of annual marketing and business growth targets.

Qualifications and Experience

Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

Master's Degree or professional marketing qualification is an added advantage.

Minimum of five (5) years' experience in marketing, preferably in digital financial services, fintech, banking, telecommunications, retail, or loyalty programmes.

Demonstrated experience in digital marketing, brand management, campaign management, and customer acquisition.

Experience managing marketing budgets and cross-functional teams.

Key Skills

Knowledge of digital channels: SMS, App, USSD

Proven track record of running successful retention campaigns

Excellent communication and stakeholder management skills

Mode of Application

Interested candidates should submit their applications, CVs including names and contact details of three traceable referees and copies of certificates to:

The Human Resource Officer

Wealthnet Finance PLC

P/Bag B444

Lilongwe 3

Email: hr@wealthnetfinance-mw.com by 5pm on Saturday 18th July 2026.

Note: Applicants must indicate their expected salary and benefits in the application letter.

Only shortlisted candidates will be contacted.