Posted on August 12, 2026 | Job ID: 3373
VACANCY ANNOUNCEMENT@ AIRTEL MALAWI
POSITION: TERRITORY SALES MANAGER
Location: Lilongwe
JOB DESCRIPTION
Why Airtel Malawi?
At Airtel Malawi, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.
Airtel Malawi is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
Responsibilities
Business Performance
Achieve subscriber volumes, retail revenue and market share objectives as per territory Business Plan.
Manage retail sales budgets to ensure budget achievement
Business Plan Execution
Execution of annual territorial retail and distribution Business Plans
Revenue growth
Attainment of territory Sales targets for the three business lines – Voice, Data and Airtel Money.
Attainment of territory EVD sales contribution targets
Subscriber, Retailer and Agents Acquisition
Quality Gross Additions Acquisitions for the territory.
Recruitment of Voice, AM and Data retailers and/or agents within responsible territory.
Execute door to door retailer and Franchisee management in the territory
Distribution and Serviceability
Product availability and service delivery in the territory
Development, roll out and management of distributor network, Wholesalers and Strategic Supply Depots (SSDs).
New Channel Development
Identification and development of new trade channels
Branding opportunities and development
Trade Development
Enhance brand visibility in the responsible zone
POS roll out in trade based on set standards and trade marketing guidelines
Trade and consumer promotion execution
Training and Development
On the job coaching of distributor sales men(DSRs),Trade Developers & Brand Ambassodors
Reporting
Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
Market Intelligence
Provide regular market intelligence and competitor developments to the management
Be able to adopt and adapt to changing environment and priorities in accordance with company objectives
Visibility
Ensure that all outlets are visible and merchandised to standard as laid out in the Route to market specifications.
Customer Appreciation
Maintain dealer relations and Implement customer appreciation programs in line with programs laid out in the annual plan
Qualifications
Educational and Experience Requirement
3 – 5 years sales and distribution experience within FMCGs dealing with multiple channels.
Bachelor’s Degree preferably in Sales, Marketing or Related Business Field from a reputable –
Required Skills
Mobile telephony knowledge and clear understanding of the dynamics of the telecommunication industry
People management skills
Communication skills
Generic Competencies
Building Value Based Relationships
Leveraging and Respecting Others
Problem Analysis / Problem Solving
Results focused
Sustaining operational excellence
Integrity
Analytical Skills
Priority setting within the framework of responsibilities
Rapid execution of decisions through internal management process
Planner and executer
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