McCarthy Mwafongo
N/A
- Education: Bachelor's Degree
- Location: N/A, N/A
- Experience: 1 years
- Professional Experience: Mc Carthy Mwafongo | General Marketing CV | Page 1 Mc CARTHY MWAFONGO MARKETING PROFESSIONAL | BRAND... Show More Mc Carthy Mwafongo | General Marketing CV | Page 1 Mc CARTHY MWAFONGO MARKETING PROFESSIONAL | BRAND & DIGITAL MARKETING | CUSTOMER & BUSINESS DEVELOPMENT Blantyre, Malawi | +265 998 935 891 | mccarthymwafongo@gmail.com | LinkedIn: Mc Carthy Mwafongo PROFESSIONAL PROFILE Recent Bachelor of Business Administration (Marketing) graduate with a strong foundation in marketing strategy, brand management, customer engagement, market research, marketing communications, sales support and digital marketing. Brings practical leadership and stakeholder engagement experience through serving as Marketing Director of the MUBAS Leo Club and Class Representative at MUBAS, where I coordinated activities, communicated with diverse stakeholders, gathered feedback and supported engagement initiatives. I have developed additional knowledge through professional training in Sales Management, Customer Relationship Management (CRM), B2B Customer Success Management, Social Media Marketing, Branding Management and Google Analytics 4. Comfortable using Microsoft Office, digital communication platforms, online research and data-collection tools, with an ability to organise information and use customer insights to support marketing decisions. Interested in opportunities where I can contribute to brand growth, customer acquisition, marketing campaigns, market intelligence, digital engagement and business development while continuing to grow as a commercially minded marketing professional. CORE COMPETENCIES Marketing Strategy & Execution Brand Management & Brand Communication Digital & Social Media Marketing Marketing Communications Market Research & Customer Insights Customer Relationship Management (CRM) Customer Engagement & Experience Sales & Business Development Support Campaign Planning & Promotion Content & Digital Communication Data Collection, Analysis & Reporting Stakeholder Relationship Management Lead Generation & Client Engagement Competitive & Market Analysis Teamwork, Leadership & Collaboration Planning, Organisation & Problem-Solving LEADERSHIP & RELEVANT EXPERIENCE MARKETING DIRECTOR | MUBAS LEO CLUB | 2023 – 2025 Supported planning and implementation of marketing and promotional activities aimed at increasing awareness and student participation. Coordinated communication and engagement activities with students and stakeholders to support organisational objectives. Used digital communication channels to share information, promote activities and encourage audience participation. Gathered audience feedback and used insights to support activities that responded to stakeholder interests and needs. Worked collaboratively with team members to coordinate activities, allocate responsibilities and complete agreed tasks. Contributed ideas and practical solutions to improve communication, engagement and visibility of club activities. Developed practical skills in audience engagement, promotional communication, relationship building, leadership and accountability. CLASS REPRESENTATIVE | MUBAS | 2021 – 2023 Served as a communication link between students, lecturers and university administration. Collected and communicated student feedback, concerns and suggestions to relevant stakeholders. Communicated important information clearly and in a timely manner to students. Followed up on issues and helped facilitate communication between different stakeholders. Worked with students with different expectations and perspectives while maintaining professionalism. Developed strong communication, active listening, problem-solving and stakeholder-management skills. EDUCATION BACHELOR OF BUSINESS ADMINISTRATION – MARKETING | Malawi University of Business and Applied Sciences (MUBAS) Completed: April 2026 | Relevant areas: Marketing Management, Strategic Management, International Marketing, Customer Service Management, Research Management, Operations Management and Organisation & Managerial Communication. MALAWI SCHOOL CERTIFICATE OF EDUCATION (MSCE) | Chaminade Secondary School | 2018 Mc Carthy Mwafongo | General Marketing CV | Page 2 PROFESSIONAL DEVELOPMENT & CERTIFICATIONS Diploma in Sales Management — Alison Customer Relationship Management (CRM) — Alison B2B Customer Success Management — Alison Fundamentals of Google Analytics 4 — Alison Social Media Marketing — Alison Branding Management 101 — Alison DIGITAL & TECHNICAL SKILLS Microsoft Word, Excel & PowerPoint Google Analytics 4 Customer Relationship Management (CRM) principles Digital and social media platforms Online market research and data collection Digital communication Canva and CapCut MARKETING VALUE I BRING Customer-centred thinking: Able to understand customer needs, communicate effectively and build positive relationships that support satisfaction and retention. Digital marketing capability: Knowledge of social media marketing, Google Analytics 4 and digital communication, with an interest in using digital channels to improve brand visibility and engagement. Commercial mindset: Combines marketing knowledge with Sales Management, CRM and B2B Customer Success training to understand the connection between marketing activity, customer acquisition and business growth. Research and analytical ability: Able to collect information, gather customer feedback and conduct research to support understanding of markets, audiences and business needs. Communication and stakeholder management: Experienced in communicating with different groups, presenting information clearly, listening to concerns and maintaining constructive relationships. Leadership and teamwork: Demonstrated through MUBAS leadership and representative roles, with the ability to work independently while contributing effectively to a team. PROFESSIONAL AFFILIATIONS Member — Marketing Student Society (MASS), MUBAS ADDITIONAL STRENGTHS Strong written and verbal communication Adaptable and willing to learn new systems and marketing technologies Organised, dependable and accountable Creative approach to communication and engagement Professional attitude with strong interpersonal skills Interested in continuous professional development in marketing and business Mc Carthy Mwafongo | General Marketing CV | Page 3 REFERENCES Mr. Amon Kabango Principal Forestry Officer, Ministry of Local Government, Mangochi District Contact: +265 999 679 009 Enelless Magowa Quantity Surveyor, W&K Construction Ltd. Email: anisamagowa@gmail.com | Contact: +265 994 259 120 Hope Chirazo Mphande Human Resource Coordinator, Workforce Recruitment Service Email: hopemphande.workforce@gmail.com | Contact: +265 999 802 951 Professional Declaration I confirm that the information provided in this CV is accurate to the best of my knowledge. I am available for marketing, sales and business development opportunities and am prepared to contribute positively while continuing to develop professionally. Show Less
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