Business Development Manager

VACANCY ANNOUNCEMENT@ SMILE LIFE INSURANCE COMPANY LIMITED 

POSITION: BUSINESS DEVELOPMENT MANAGER

PURPOSE

To drive the growth of the company by generating new business opportunities, sustains growth of the company by establishing new business relationships, acquiring new business, evaluating new business ideas according to company criteria. Effective management of the marketing, advertising and promotional activities of Smile Life Insurance Company Limited.

RESPONSIBILITIES

Identify new potential clients, approach them, craft proposals and close deals.

Facilitates the growth of the business.

Writing of proposals and specifications

Manage and coordinate all marketing, advertising and promotional staff and activities

Conduct market research to determine market requirements for existing and future products

Analyse customer research, current market conditions and competitor information

Develop and implement marketing plans and projects for new existing products

Manage the productivity of the marketing plans and projects

Liaise with media and advertising agents

Build and develop a marketing team which is competent, commercially astute, dedicated and efficient

Research, develop and implement a Brand/ and communication strategy, standards and practices company-wide that elicit the behaviour, emotion and recognition objectives of the company

Develop key message for all audience to communication our core brand identity.

Leads agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc)

Crafting training programmes and conducting customer care and sales workshops.

Oversee the writing of the press, annual reports, advertisement, and related materials.

Manage media relations, research editorial opportunities and build relations with key industry media.

Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings

Provide quarterly reports to the Board and Management. To include but not to be limited to reporting to the status of prioritised marketing and communication activities. Reporting will be both historical and forward looking.

Contributes to the total effectiveness of the department, communication openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.

Budget management. To deliver all marketing activities. Within the agreed budget.

To perform other duties as agreed time to time.

EDUCATION AND EXPERIENCE

Business or Marketing-related degree or equivalent professional qualification

Experience in all aspect of developing and maintaining marketing strategies

Technical marketing skills

Proven experience in customer and market research

Relevant product and industry knowledge

Experience with relevant software applications.

KEY COMPETENCIES

Excellent written and verbal communicating skills

Organization and planning

Problem analysis and problem solving

Team-leadership

Formal presentation skills

Persuasiveness

Adaptability

Innovation

Judgment

Decision-making

Stress tolerance

Collaboration.

How to Apply

Interested and qualified candidates should submit their cover letter and updated resume (max 2 pages) to careers@smilelifeinsurancemw.com

Closing date is the 5th August, 2026

Only shortlisted candidates will be contacted for an interview.